Exact wording
Use only the approved quotation. Do not improve grammar in a way that strengthens its meaning.
Testimonials
Permissioned testimony with context.
A quotation publishes only when its exact wording, identity or approved anonymity, relationship, consent, factual claims and review state are recorded.
No approved testimonial records
No quotation is being invented to fill this page.
A speaker’s approval applies to the approved wording, attribution, context and channels. It is not assumed from a private email, meeting note, review platform or past website appearance.
- No anonymous percentage claims.
- No stock identities or composite speakers.
- No implied independence where a relationship exists.
- No objective claim admitted by quotation alone.
Publication standard
Six checks before the words become public.
A material omission holds the record. A short quote does not receive a lower evidence standard.
Identity
Show the approved name, role and organisation—or the exact approved anonymised attribution.
Relationship
State whether the speaker was a client, partner, employee, supplier or otherwise materially connected.
Permission
Retain who authorised publication, the approved channels, date, review date and withdrawal route.
Factual claims
A number or objective proposition inside a quote still requires its own claim and source record.
No composites
Never merge several speakers, generate a representative quote or imply independent verification.
Approved anonymity still needs an internal record
An anonymised public attribution may protect legitimate confidentiality, but the controlled internal record must still identify the source, relationship, wording, consent and evidence reviewer. The wording must not imply independent third-party verification merely because the speaker is unnamed.
Withdrawal and review
The record should state how consent can be withdrawn, who owns removal, where the quote appears, and when its continued accuracy and context will be reviewed. Removal from the current site does not justify retaining the quote in an untracked brochure, advert or cached campaign.